B2B | Small Business

Tips on Designing Business Cards

Author: Miranda Brookin
Publish Date: 


Use a business card template to ensure that the design and layout of your business cards meets the standards set by most print shops. Programs such as Microsoft Word, Adobe Illustrator and Corel Draw offer users templates they can use to design their own cards at home. Printing companies such as UPrinting and Overnight Prints also provide business card templates on their sites for a variety of software programs. These templates provide guidelines for color bleeds, keeping images and text from getting cut off and adjusting font and logo sizes.

Select the Size and Layout

The typical business card measures 3.5 by 2 inches with text written (traditionally) horizontally, or vertically. While most business cards are rectangular, square and oval cards are becoming more common. Consider your industry, your target client and the personality of your business before you finalize the size, shape and format of your card. Individuals in creative fields like writing or design may have more freedom in designing their cards.


A corporate logo is an essential branding element essential to business card design. Whether your logo is an image with words or just logo type, add it to your business card in a prominent location. Ideally, it should be the only image on your business card, so that it doesn't take the attention away from the visual mark for your brand.

Print Size

Business cards are small and because of that it's important to include the most important information about your business, rather than trying to squeeze every last detail into such a tight space. Too many words will require you to shrink the size of your words, which makes it difficult for potential clients to correctly note contact information. Keep the company name or logo between 12 and 15 in point size, while contact details should be kept between 7 and 8 in point size.

Contact Information

Include contact information such as phone and fax numbers, email address and Web address on business cards. Social network contact information for sites such as LinkedIn, Twitter and Facebook can also be included, if your company actively uses the sites to distribute information and promote products and services. A business card without contact information is useless because it doesn't provide colleagues, prospective customers and vendors a way to contact you with questions or to set up an appointment.


Keep readability in mind when selecting colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it difficult to see your company's contact information. Select colors that complement your company's logo.


Before sending your business card design off to the printer, proofread the card for grammatical errors, ensure that all images and text are within the designated print area and that you have included your logo and contact information.

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